Project Page: Marketing, Communications & Events - Central District Alliance

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Marketing, Communications & Events

Marketing, communications and events are pivotal in promoting CDA’s neighbourhoods as dynamic and attractive destinations.

These efforts include curating experiences, activities and topics that resonate with local residents, employees and visitors. We want to celebrate and showcase the unique blend of cultural, commercial and social offerings that exist within the area we serve. Marketing, communications and events are essential components that intersect with all other strategic themes, enhancing the visibility and impact of placemaking, environmental services, community safety and advocacy efforts.

Overview

For the 2025-2030 term, we will focus on enhancing our marketing, communications and events to promote further the district’s profile and economic vitality.

Collaboration with local businesses, cultural institutions and media partners will be key. By working together, we can amplify our promotional efforts and ensure cohesive and attractive branding that benefits all stakeholders. These initiatives are designed to not only promote the district, and the businesses within, but also to create a shared sense of community and progress among all who have a stake in its success.

Our key objectives for 2025 - 2030

One

To ensure a tailored approach to place marketing by building on the existing identities and characteristics of each neighbourhood and positioning them as attractive places for businesses and their employees to locate and remain.

Two

To host an ongoing calendar of relevant and engaging local events throughout the year, including those that facilitate networking opportunities for businesses and engaging outdoor events that increase the appeal of the area for both visitors and local employees.

Three

To support and promote local businesses through digital marketing and promotion, business collaborations and our CDA Club App.

Projects

Outdoor events

Our outdoor events bring the community together with vibrant activities, cultural showcases and experiences that celebrate the spirit of the district.

Business Networking events

Our business networking events connect professionals, foster collaboration and create opportunities to strengthen relationships across the district.

Employee social & wellbeing events

Our employee social & wellbeing events promote connection, relaxation and mental health, fostering happier, healthier workplaces across the district.

CDA Club App

The CDA Club App connects you to exclusive offers, events, and experiences across the district, making it easier than ever to explore and enjoy central London.

Contact us

Leads

Nicky Bond

Head of Marketing and Events

Rachael Aldridge

Communications and Marketing Manager